Mark and I (Tim) of SWMiniverse.com have tried the game and enjoy it. We've talked about it in episodes 58 and 59 of the podcast.
You'll hear people say "It's like Wings of War" which is a WWII aerial dogfight game. It is like it. But that's okay; WoW is a good game. And X-Wing goes further with the unique pilots (Darth, Luke, etc) that we're familiar with. And they're better than the average pilots. Duh.
There are some good combos that can be difficult to face. Plus there are various tactics like medals (you know, those gold things that the Rebels didn't deserve earning) that can impact the game also.
I'm curious why if Vader was such a talented pilot as Ben admitted then why is Wedge just as strong in this game. Sure, Rebels will say that in the battle of the Death Star a rising skill Wedge showed equal talent to a decreasing power Vader. Us Imperials think that is just a mis-guided spin by a struggling rag-tag group who got lucky.
X-Wing is easy to learn, but not so easy that you can't have fun with it. Each ship has a separate movement dial where you select your maneuver in secret. You and your opponent will reveal these and then moves the ships using sturdy board templates. It does have the feel of an aerial dogfight -- trying not to stress the ships, guessing/second guessing what moves your opponent will make, trying to stay one step ahead, and hoping for those great shots. Some other more complex games factor in the 3D elevation element; you don't need that but could easily factor that in if you wish.
It took a while to get into stores, but it's out there. Ask your FLGS to order some if it's not already on the shelf.
Worth the price? We think so. Mark has bought heavy into it and we're having fun with it. And we're excited about the announced expansion sets.
Feel free to join our forum as we expand discussion of the game.