Sorry to hear about the drama, Dean. It was a pleasant atmosphere last year when I would come and visit.
I've played at well over 100 different gaming stores in the 2 decades I have been involved in table-top gaming. These stores have been scattered over 8 different states, mostly in the Midwest but some on the West Coast. Many of them have failed, but just as many were a success. There are several lessons about dealing with table-top gaming in the store that I have taken away.
Stores that support only gaming generally die. Gaming does not provide enough steady revenue to keep a store open. In the heyday of Magic, it was ALMOST enough. It is the stores that have gaming, but also some other commodity- comics & books, darts/pool/poker, collectables, etc- that can survive. Gaming revenue is cyclical, rising and falling as new sets/items are released. With fixed monthly expenses, it is difficult, frustrating, and risky to base a business on gaming revenue- feast or famine.
I have seen too many stores that try to cram too many tables into some small corner of their shop in order to bring in the table-top crowd. This can drive gamers away. Alternatively, I have seen too much space dedicated to gaming. When not being used, the store owner is paying to light/heat/rent space not generating revenue. This needs to be balanced. You want your gaming crowd to feel welcomed in the shop, and have freedom to play. At the same time, you do not want them disrupting the people who are there to buy things. Gaming tends to be a loud activity, with lots of yelling, laughing, groaning, and sometimes swearing {sorry Dean, my bad}. It should be. But store owners need to take into account what it makes the store feel like overall.
Stores need to get out there and tell their story. Word of mouth and advertising in the phone book is not enough. The stores that are successful at attracting a good gaming crowd are the ones that people from all over know about. They have a internet presense, they send people to local cons, they prominently display a regular schedule of events, and run clinics on games. I even saw one store that went so far as to put small post-its on each box of Rebel Storm when it came out. It said “Learn to play for free! Every Saturday at 2pm”. That is drawing in a fan base. Even DCI works, to some degree.
LGS are in business to make money. And running events is, at best, a revenue neutral event. The best LGS have developed ways to get gamers to spend more money while they are there. For example: 10% off during events, tax-free sales, vending machines, pizza sales, etc. I know of one gaming shop that worked a deal with the deli next door- they would fax orders over, and get a 10% discount, then “sell” it to the gamers at a 5% discount. Everyone benefitted. I know of another that ran an on-line store. He offered a discount for the first 10 days some single was on display. After 60 days, he sold it off on E-bay. That kept is in-store stock fresh, and supported the in-store gamers, while still getting revenue in.
In addition to this, there is the “loss” issue, theft/damage. Let’s face it, not all gamers are decent honest people. There are some jerks who would damage things or steal from the LGS. This leads me to my final point. If an LGS wants to develop and keep a gaming community, then it needs to be open and honest. If there are issues, the community needs to know. I saw one store stop supporting in-store gaming because some joker kept plugging up the toilet. It was costing the store owner more to pay someone to snake the toilets than they were making in sales. But he didn’t tell anyone until he was fed up.
Generally, it is one of these above that cause an end to the LGS. Perhaps one of these has afflicted the store Dean used to play at. I have played there many times, so I suspect that revenue issues are at the base of it. They had almost everything else going for it.
_________________ "All through our history the Black Company has suffered the ingratitude of our employers. Usually those blackguards received ample cause to regret their villainy."
Basic Studies: 397/540 [RS:51/60, CS:41/60, SITH:47/60, UNV:46/60, COTF:54/60, BH:51/60, AE:51/60, FU:51/60, LF:51/60] Advanced: 47/102 [ATAT:1/1, ENDOR:4/4, R&I:5/24, SS2007:6/6, HBP:17/17; PROMOS 14/60]
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