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Well knowing absolutely nothing about "ELO" and the existing rankings system, all I know is that it's totally garbage. The way it is right now is if you play and you win you get points and a higher rating. The whole "fallicy" in that is you're playing your local group, not necessarily the most skilled group in the world of the game, so really the rankings are meaningless.
Your suggestion (20 points per win, -5 per loss) seems the same. Except it eliminates the best part of ELO, which is that beating up on newbs or lousy players repeatedly nets you less and less points.
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I used to play chess, and there is a system of points for wins, losses and draws... but here's the fun thing, you get less points if a high-ranked player beats lower-ranked opponents, while lower-ranked opponents get more points for winning against the higher-ranked guy (and doesn't lose as many points when you lose to the higher ranked guy).
This called ELO ranking and is
exactly the system that DCI already uses.
The problem with DCI specifically is that SWM does not include enough "cross polination" of players to keep the ranking in line. Nothing short of required "title defenses" of some kind can really achieve that which falls outside of the scoring system itself.
ELO is a fundamentally sound system which is easy to impliment and for which the abuses and weaknesses are clearly known. It's as good as any base scoring system you can choose. From there it's all about how you handle the details.